Visual Interest is a successful lighting representative agency with a strong brand and unique presence in the industry. Representing over 100 partnered manufacturer brands to over 1800 clients in Colorado the challenge was to cater events, live broadcasts, and a social presence for the company that engaged both groups.

CRM software was established creating a cohesive email list for the office. Increased email marketing led to two of the largest and most successful trade show events thrown representing 50+ manufacturer reps and bringing in over 175+ attendees. Additionally, pilot projects to film and edit a how-to video video series on product overviews and installation instructions was launched.