Crystal Diagnostics is a Colorado based biotech startup focused on the engineering and science behind unique patents for pathogen testing technology. Started in 2009, the company has gone through fluctuations in size and scope without many revisions or consistent upkeep leading to backlogs of outdated marketing materials and product information. With a goal of launching the newest machine with a refreshed image with accurate and up to date product info under a new brand image the challenge was launched.

With limited budgets and time before a European launch a unique and semi mysterious brand theme was created. Product renderings were created to represent the final machine in bold lighting with heavy shadowing to add a unique "showcased" look. Additional assets such as brochures, 10x10 booth backdrops, badges, rollup banners, and business cards were designed as a facelift.